Next Spring will mark the advent of the new range STAND-UP PADDLE OXBOW, manufactured and distributed by BIC SPORT.
The two companies, OXBOW, the leading French surfwear brand, and BIC Sport, the world leader in Stand Up Paddle equipment, are delighted to announce their partnership agreement for the manufacturing and marketing of a complete range of OXBOW-branded STAND UP PADDLE boards.
Designed by OXBOW, the range will be manufactured and distributed in France worldwide by BIC Sport, available as from March 2017.
Bruno Delaporte - CEO OXBOW
« This partnership enables OXBOW to offer both the occasional as well as the expert riders a comprehensive package which will bring together hardware (boards/paddles/ accessories) and technical and casual sportswear »
Thierry Verneuil - CEO BIC Sport
« Both BIC Sport and OXBOW throughout their history have embraced the same values, same passions and same strong commitment to the world of board sports. It was a natural step to combine BIC Sport’s expertise and know-how with Oxbow’s loyal customer-base built on high-profile events.»
Good news never comes alone: Martin Vitry, a young French BIC Sport rider for the last few years, and one of the rising stars of Stand-UP Paddle, has been signed up by OXBOW. He becomes the first ever 100% OXBOW sponsored rider (clothing and equipment). And he’ll be well supported by the Teulade brothers, who have also joined the OXBOW team. They represent perfectly the new generation of SUP riders, placing both companies at the forefront of the 2017 competition action.